Logo Shmogo
As usual I’m a few days behind current events though I’m sure by now everyone has seen the ‘London 2012′ logo. It is screaming out to me to be redesigned by….well, anyone. But when I saw this simple design exercise, it just reinforced the idea of bringing it into the classroom. If I was a teacher just now, I’d love to get a class full of kids putting up their own designs on the website. Colours, proportion, layout…hmmm?
Interestingly enough, earlier this year Chicago’s Olympic Logo for their 2016 bid was rejected on grounds that it basically looked like the olympic torch which acould not “contain the Olympic symbol, the Olympic motto, the Olympic flag, and/or any other Olympic-related imagery, such as flame, torch, medal, etc.” Because it is a bid, this measure is so as to protect and advance the Olympic movement. Considering this really was a fantastic logo, cleverly incorporating elements of the Chicago skyline and other well thought symbolism (see LogoBlog) it seems crazy that we’ve spent an awful lot of money on… well you get the picture.
The ever informative LogoBlogs’ apt description and lack of of opinion regarding the London design was fantastic. I’ve never read such an impartial description, though slipping in the word ‘amaturish’ at the end lets us know what they thought. Pointing us to the Ugliest Logo Competitionon the same day that the ‘2012′ logo was unveiled was just the icing on the cake. Ideas’ anyone?
